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Mark Doyle created Hed Kandi in 1999 and it was his choice of artwork, music and presentation that succeeded in distinguishing the brand from other house music labels. Mark had previously run the Jazzfm compilation label and after much success was asked to come up with a new concept that the listeners might relate to and purchase. Mark produced an album that he would want to buy, It had to have great music, stunning packaging and a unique look, it was here that Hed Kandi was born. The idea of Jason Brooks "Kandi Girl" style artwork started with the release of Nu Cool 2 in 1999 (the first volume of Nu Cool were re-released with new artwork). The designs were by British illustrator Jason Brooks whose work Mark had first seen On flyers for the Pushca club night. Mark stumbled across Jason’s contact details on his Work for Faberge’ and contacted him to ask if he would be interested in suppling images for the albums.

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